There is over a century of documented proof that Scouting has a positive and permanent impact on youth's lives. This is reason enough to want our children to become Scouts. Unfortunately, without a connection to Scouting, thousands miss the opportunity to have a Scouting experience in their youth. The Unit Membership and Marketing Chairperson is charged with the responsibility to insure that all youth and parents in their community are aware of the benefits of Scouting and the availability of programs.
Membership is vital to unit health. A steady stream of new youth and active parents is necessary for an exciting and engaging Scouting experience. Successful units are decades old and have served thousands of youth. Larger units should be equally concerned with membership; a child should never be turned away. Scouts can be referred to other local units or create a new unit as membership grows beyond capacity. The benefits of a Scouting Life are only are only limited when the opportunity to be involved in Scouting is limited.
"It is your job to ensure that every youth in your unit's area gets a Scouting opportunity and that your Scouts and unit maintain a visible presence in your community."
- Attend and participate in the unit membership training course M&M Workshop. These are held monthly by the Council and includes best practices and sharing of successful promotion and recruiting methods.
- Participate at district roundtables to share lessons learned (Chaired by District Membership Chair).
- Train at least one other person in your unit on the Unit Membership position.
Course Title: Unit Membership and Marketing (M&M) Chairperson Workshop
Provide M&M Chairperson with the tools necessary to properly recruit, retain, and market their units.
The training session will:
- Provide an overview of the key responsibilities of the Unit M&M position.
- Provide the knowledge and tools necessary to develop and track the progress of a Membership and Marketing Plan (including goal setting).
- Demonstrate how to successfully plan and execute unit recruitment events
- Provide various ways to market the unit and Scouting in the community Provide the chairperson with the BSA Membership Toolkit - how to access, and how to use National, Council, District and Local resources.
- Communicate the importance in having other unit volunteers trained to assist with this position and to share lessons learned with the Scouting community.
How the training should be provided:
- The course will follow the EDGE methodology (Explain, Demonstrate, Guide, Enable).
- Keep the course limited to two hours (with the ability to provide supplemental training modules as needed).
- All trainees will gather in one location - suitable for open discussion
- Training tools will include: PowerPoint, handouts, group discussion, video media, and hands-on Marketing Toolbox activities.
- Training will be provided by the Council Membership and Marketing Committee.
- Access to local Tools/give-aways (like base camp and bracelets).
- List of online links applicable to M&M.
- Media Guide with Local Media (TV, Radio, Print) Resources
- Sample community projects, membership plan template, recruitment event plans, marketing/promotional notices